Market growth and value-adding

Why this matters

Queensland has an enormous opportunity to capitalise on growing domestic and international demand for quality food, fibre and foliage.

Seizing these growth opportunities requires a strategic approach to match our primary production to current and emerging market demands, identify the highest value opportunities in domestic and export markets, and value-add to primary produce.

With the global population set to increase to almost 10 billion by 2050, Queensland is in a unique position to provide food, fibre and foliage for our domestic and international consumers.

Over the next 25 years, global demand for protein is set to double, creating opportunities for beef, seafood, pulses and alternative proteins. The demand for quality and nutritious horticulture will continue to grow. As new products develop to meet consumer needs, Queensland primary industries will grow and diversify.

Diversification though value-adding supports revenue stability and resilience. Process and product optimisation will support the sector to maximise value and increase competitiveness by efficiently using resources.

Goal

Primary industries are more competitive and have greater market share within existing and new markets, and from value-added products.

Success looks like

Primary industries are globally recognised for:

• sustainable, high-value produce
• achieving record market share
• driving innovation
• delivering premium, food, fibre and foliage.

Initiatives

There are many opportunities to thrive across our state, regions and agriculture, fisheries and forestry sectors.

Key initiatives to harness opportunities and drive action include:

• Boost market access and diversification of supply chains
• Develop the northern Queensland cotton industry
• Drive northern grassfed beef production
• Ensure responsibly sourced alternative timber supply
• Expand markets and grow exports
• Facilitate business diversification
• Grow Queensland’s plantation estate by 25,000 hectares by 2050
• Identify and understand opportunities to improve supply chain productivity and efficiency
• Maintain existing plantation and native forest resources
• Optimise production and use of existing forestry resources through improved forest management and timber recovery
• Realise biofuel and biomanufacturing opportunities
• Scale value-adding and capture more value locally
• Secure value-adding for future industry sustainability
• Support Aboriginal and Torres Strait Islander economic opportunities through agriculture, forestry and fishing
• Support diversification opportunities
• Transform by-product into profit